Month: March 2013

Private traits and attributes are predictable from digital records of human behavior

March 14, 2013 by Big Data Scoring Team

Three scientists from Cambridge have shown that easily accessible digital records of behavior, Facebook Likes, can be used to automatically and accurately predict a range of highly sensitive personal attributes including: sexual orientation, ethnicity, religious and political views, personality traits, intelligence, happiness, use of addictive substances, parental separation, age, and gender. See full report at here! Using very similar modeling methods, we at Big Data...